EVENTS

THE FULL SEASON

Strategic events anchored to tentpole windows all year long

EVENT PLATFORM

A PORTFOLIO OF
MOMENTS

Special Teams Foundation will develop a portfolio of events strategically placed around major tentpole properties in the football landscape — some serving primarily as fundraisers, others as promotional platforms.

01
BRAND INTRODUCTION

NFL COMBINE &DRAFT

The season's opening activation. Foundation awareness materials, partner launch announcements, and the official campaign kickoff. The perfect moment to introduce Special Teams: Kicking for Kids™ to teams, media, and corporate partners.

02
PRESTIGE POSITIONING

HALL OF FAME WEEKEND

Brand presence in the most hallowed ground in professional football. Award program materials, legacy messaging, and institutional positioning establish the foundation's long-term credibility within the football community.

03
PLAYER ACTIVATIONS

MY CAUSE MY CLEATS

The NFL's dedicated cause marketing window. Players wearing STF-branded cleats creates organic, powerful social content and in-stadium brand visibility during a moment the League has built specifically for charitable causes.

04
CAMPAIGN CENTERPIECE

POSTSEASON - SPECIAL TEAMS AWARDS

The crown jewel of the STF event calendar. The Special Teams Awards ceremony recognizes the season's top performers. Full brand environment, donor experience, and sponsor recognition. Award categories include Kicker/Punter of the Year, Game Changer Award™, Special Teams Play of the Year, Operation of the Year, and Coach of the Year.

05
CAMPAIGN CULMINATION

SUPER BOWL WEEK

The campaign reaches its peak. Media row presence with current and former players alongside the Music Ambassador. The biggest stage in sports, for the biggest moment of the campaign.

SCORING DRIVES SAVE LIVES™

Special Teams Foundation is an initiative of the

Fans & Donors Foundation, a 501(c)(3) nonprofit