Special Teams Foundation will develop a portfolio of events strategically placed around major tentpole properties in the football landscape — some serving primarily as fundraisers, others as promotional platforms.
The season's opening activation. Foundation awareness materials, partner launch announcements, and the official campaign kickoff. The perfect moment to introduce Special Teams: Kicking for Kids™ to teams, media, and corporate partners.
Brand presence in the most hallowed ground in professional football. Award program materials, legacy messaging, and institutional positioning establish the foundation's long-term credibility within the football community.
The NFL's dedicated cause marketing window. Players wearing STF-branded cleats creates organic, powerful social content and in-stadium brand visibility during a moment the League has built specifically for charitable causes.
The crown jewel of the STF event calendar. The Special Teams Awards ceremony recognizes the season's top performers. Full brand environment, donor experience, and sponsor recognition. Award categories include Kicker/Punter of the Year, Game Changer Award™, Special Teams Play of the Year, Operation of the Year, and Coach of the Year.
The campaign reaches its peak. Media row presence with current and former players alongside the Music Ambassador. The biggest stage in sports, for the biggest moment of the campaign.

Special Teams Foundation is an initiative of the
Fans & Donors Foundation, a 501(c)(3) nonprofit